Reasons for Studying English Translation Essay

Translation studies, in recent years, have become more prominent among different fields of study. Each year with more journals and essays being published concerning this major, more attention is focused on it and more students are attracted towards it. There are different reasons for people to focus on this field of study. Reasons such as field of interest, communication aims, job opportunities, etc are some of them which are explained in what follows. The firs reason for most translation students is that this major is included in their field of interest. This is an innate ability in some people to learn different languages easier and faster and therefore to make use of them to convey their messages and ideas to other people with different languages from theirs. In other words they enjoy communicating with people in two or more languages, so they might follow their interests and choose this major. The next is that the need for communication among people and governments increases day by day. People of different nations need to know about sciences and technologies newly discovered. To keep them informed about these new events, governments need translators to convey their scientists’ findings to the languages of other nations. This is also true about different cultures of different countries. All in all translation studies has made the communication between cultures and nation easier and more purposeful. Moreover, since this is a major involved in different majors and people need translators to translate contents of other sciences to other languages, there often seems to be many job opportunities for those interested in this subject matter. In short, it should be taken into consideration that different people have different reasons for choosing this major. But whatever the reasons might be translation studies has found its way among different majors and will progress to make communication even better and easier.

Health Care Hall of Fame Museum Proposal Essay

Healthcare has existed for centuries. As a society we have gone from primitive treatments like casting spells to revolutionary disease breakthroughs. The United States has held steadfast in the evolution of healthcare delivery causing the delivery of healthcare to increase by magnitude proportions. The 1900’s was a time that changes in healthcare and the delivery of it began to emerge in the United States. Scientists started taking an increase interest in diseases. Cardiology developments have helped with the treatment of heart disease, monitoring and prevention. â€Å"Heart Disease is the number one leading cause of death in America.† (American Heart Association, www.heart.org). Heart disease goes as far back as Egyptian Pharaohs, British monarchs and American Presidents. Unhealthy behaviors causing an increase in the risk factors amongst Americans have greatly affected the health of our society as a whole. Americans lead with sedentary lifestyles and the â€Å"supers ize mentality†. Early interventions to reduce the risk factors that cause heart disease are essential. Mental illness has been frowned upon since ancient history. The United States was no different. Some people feel that mental illness is not a physical problem and is just a behavioral or spiritual problem that can be controlled. The mentally ill have been maltreated and put through deplorable, inhumane conditions. Introduction of antipsychotic medication in the 1950’s helped in the recovery and helped those who were mentally ill live in the community. Mental health became a priority and care in institutions and hospitals started to improve. â€Å"The Mental Health Act 1986 (the Act) provides a legislative framework for the care, treatment and protection of people with mental illness for psychiatrists to implement.† (Treatment plans under the Mental Health Act). The National Institute of Mental health has a mission to transform the understanding and treatment of mental illnesses. Better healthcare choices can be made with the use of biotechnology. Biotechnology is not a new science. It goes as far back as 500 B.C. It is beneficial with the development of medication, research on drugs, stem cell research, gene testing and therapy. â€Å"Modern biotechnology provides breakthrough products and technologies to combat debilitating and rare diseases, reduce our environmental footprint, feed the hungry, use less and cleaner energy, and have safer, cleaner and more efficient industrial manufacturing processes.† (What is Biotechnology? http://www.bio.org/articles/what-biotechnology). Biotechnology has made major strides in healthcare like the eradication of small pox or gene therapy to help people battle auto immune diseases. Public Health is concerned with disease prevention and wellness promotion for the community as a whole. Epidemics, pand emic and outbreaks make public health an essential part of healthcare. Public health dates back to Biblical times. An example of this is the isolation of a contagious disease like leprosy. Lillian Wald the mother of Public Health Nursing led the crusade of helping provide medical care to the poor in the United States. The increase awareness of health and the healthcare coverage that would be needed led the United States to develop HMOs. HMOs provide medical treatment for patients on a prepaid basis. HMO members pay a fixed monthly fee, more often than not through an employer regardless of how much medical care is needed in a given month. A wide variety of medical services are provided after the fee is paid, from office visits to hospitalization and surgery. There are benefits to having an HMO. â€Å"Preventive and well-care services, such as routine physicals and pediatric care, are provided at no additional cost. Co-payments apply to doctor’s office visits, prescriptions, hospital admissions, emergency room visits and some other services. You generally do not need to submit claim forms, except in cases when emergency care takes place outside of your coverage area.† Research on diseases, health maintenance, and wellness continues to progress. Public Health continues to be an advocate for health and safety in the community. The United States continues to evolve in healthcare delivery. References American Heart Association, Disease Information. (2000). Retrieved from http://my.americanheart.org/professional/Research/Disease-Information_UCM_459537_Article.jsp Future of Biotechnology in Healthcare, Chapter Nine. (2011, August). Retrieved from http://www.amgenscholars.com/images/uploads/contentImages/biotechnology-future.pdf Institute of Mental Health. About NIMH. (October 6, 2014). Retrieved from http://www.nimh.nih.gov/about/index.shtml Public health history time line. (2014, September 6). Retrieved from http://www.sphtc.org/resources.html

Question Essay Example | Topics and Well Written Essays - 500 words - 9

Question - Essay Example These defined liabilities are the results of the past events that will be turning into future economic outflows from the company, these liabilities successfully meet the standard definition of obligation but their measurement and computation is often observed to be a debatable issue. As the above-discussed liabilities are future expenses for the company, their future value computation may depend upon numerous factors. These liabilities are very sensitive to the rates of interest of the country and other external factors such as government policies, inflation rates, time value of money, and the probable date of maturity. Their date of maturity may change and solely depends upon the clauses and covenants placed upon them in the contracts. The lease commitments are the future payments of the leased item. Only the current liability under the lease agreement contains a true value of the lease payment for the year, the non-current liabilities hold an estimated figure to be paid in the future. The purchase obligation makes an organization to bound into a commitment of purchase of an item in the future date. The market value of the item in the future cannot be defined in the present period; an estimated value is considered in this case as well. In the case of marketable securities, the rates and maturity periods, and markets for the item are estimated based on assumptions. The derivatives also fall into the same category. The nature of these obligations makes it difficult for the company to reflect and present the real and accurate value of these items. Hence, there is a possibility that the liabilities been shown by the companies may differ from their actual worth. Ernst & Young LLP is the audit firm which performs external audit of Apple Inc. and PriceWaterhouseCoopers performs external audit of Dell Inc. The auditors of both

The common law and the employment law Research Paper

The common law and the employment law - Research Paper Example Emphasizing on this particular issue, the discussion henceforth aims towards analyzing the Common Law practices related to the Employment Standards Act and the Human Rights Code in Canada. The objective of the discussion is to provide an opinion about effectiveness of these laws for employees and for employers from a critical perspective. The Common Law was established in order to provide solution to these problems. Usually, Common Law philosophies create a hybrid legal understanding of employment. Employment standards which are established by the Common Law only apply when ‘Employment Standards Acts’ are not particularly contracted by the employers. Generally, Common Law provides greater rights and advantages to the employees in comparison to the employment law (WeirFoulds, 2011). Hence, it can be stated that employment contract can reduce the exposure of employers to the Common Law and can enhance the liabilities of employees towards their employability. Contradictorily, it has often been argued that Common Laws are biased towards employers where judges always tend to emphasize on the issue treating it to be sole the responsibility of the employees. In this context, it can be argued that the any kind of legal system is not completely perfect. The effectiveness of Common Law is appreciated by people if it is compared with other traditional as well as present regulation systems. However, as the economy and business environment changed, Common Law also reversed with reformist regulations. Hence, at times it seems that Common Laws have become bias towards employers. Nevertheless, it cannot be stated that Common Laws regulations are inadequate to provide justice to the employees. The major reason for this argument against Common Law is its high level of complexity which at times creates uncertainty about how a legal action will proceed. In reality, there are several cases where the claimant employee won against any wrong conduct of emplo yer (Cooray,

Analysis of TOGAF to either DoDAF or FEAF Research Paper

Analysis of TOGAF to either DoDAF or FEAF - Research Paper Example These components are further implemented by the various widely used EA frameworks in organizations among which FEAF, TOGAF and ZACHMAN are prime examples (Bente, Bombosch & Langade, 2012). This study deals with the analysis of two vital EA frameworks i.e. FEAF and TOGAF. Similarity amid FEAF and TOGAF Both The Open Group Architectural Framework (TOGAF) and the Federal Enterprise Architecture Framework (FEAF) frameworks are framed with the intention to enhance the architectural efficiency of companies which would further enable efficient execution of organizational strategies. Another similarity between the two frameworks is that both of them share common EA features and terms within each other. Application of these two frameworks with certain similar concepts of EA will further ensure that there is an agreement among the decision makers in any business organization with regard to dealing with the objectives, requirements as well as processes of the business with the help of advanced technologies. Additionally, these similar EA features in the two frameworks would further assure that decisions related to the investments on technology in any business are taken efficiently. It has been noted that inefficient decision making in this aspect is viewed to harm various the objectives and priorities of organizations (TCRP, 2011). Furthermore, it has also been noted that both FEAF and TOGAF ascribed similar guidance in terms of architectural viewpoints. This aspect further addresses that both the frameworks provide similar directions to the organizations with regard to structuring their enterprise architecture (The Open Group, 2007). Moreover, it has also been analyzed that the rows of the FEAF framework more or less correlate with the rows of the matrix of the TOGAF framework. This similarity between the two frameworks further depicts that both are intended towards dividing architectural description into various crucial layers which are documented in the later stage in a more simplified manner (The Open Group, 2013). Difference between FEAF and TOGAF From the above analysis, it is apparent that both the frameworks i.e. FEAF and TOGAF share certain common features as well as targets between each other. However, it would also be vital to mention that both the frameworks (i.e. FEAF and TOGAF) are developed with diverse intentions which further depict certain inherent changes in their process of working, their ability to ascertain effective results along with their process of implementation among others. Contextually, one of the primary differences between the two frameworks is the aspect that both are controlled by different operators. The Open Group Architectural Framework (TOGAF) is operated under the framework of Department of Defense Architecture Framework (DODAF) while the Federal Enterprise Architecture Framework (FEAF) is developed by the Chief Information Officers (CIO) in the United States Federal Council. This difference in operational owne rship can be vindicated from the fact that FEAF is developed by the US Federal Council which maintains as well as facilitates incorporated systems of architectures within the federal agency. On the other hand, TOGAF focuses on ascertaining good and simplified principles instead of offering a set of complex architecture principles within diverse business units. Additionally, it has

Knowledge, Innovation and Developing a Learning Culture Assignment

Knowledge, Innovation and Developing a Learning Culture - Assignment Example It is in the maxim of knowledge related activities that the role of Human Resource Management has gained importance. It is being argued that Human Resource professionals have not done enough to evolve as strategic business partners. The role of HRM needs to be much more than that of Strategic partners (Ulrich cited by Barton and Aughton). Ulrich (cited by Hartel et.al) has presented a range of market value drivers ranging from leadership credibility, strategic direction, and ability to create capacities. HR Managers are being increasingly asked to acknowledge and incorporate concepts like Knowledge, Innovation and a Learning Culture into their theory and practice. As of now, HRM lies at the starting of the Learning Curve and a lot more needs to be done. Knowledge, Innovation, and development of a Learning Culture lie at the heart of the change in HRM. We will briefly describe the three concepts to bring out the common thread that weaves them. Knowledge Management and Other Key Concepts Hartel et.al refer to knowledge as a coalescing of human experiences with information to transform from a ‘potential’ to ‘practical’ set of ideas that put into practice and yield competitive advantage. Hartel et.al a construct of tacit and explicit knowledge is further elaborated by Fahey and De Long (cited by Hartel et.al) as social and structured knowledge. Social or tacit knowledge develops as notions mostly in informal settings and structured knowledge develop in the formalized settings of an organization. Ingraining them as knowledge gives the â€Å"know how† to perform.

Hydraulic Fracturing Wk 3 deliverable Assignment

Hydraulic Fracturing Wk 3 deliverable - Assignment Example This occurs during emissions and fracturing from hydraulic fracturing tools like the compressor stations (Hall, 2006). Methane is a crucial pollutant that can cause death when not properly controlled. A number of earthquakes comprising of a magnitude 4.0 tremor, which hit Youngstown, Ohio, all through 2011 are likely associated to a disposal well for inserting wastewater used in the hydraulic fracturing procedure. This finding is with regards to seismologists at Columbia University (Sandra, 2012). Proponents or advocators of hydraulic fracturing advertise its potential to make the U.S. the globe’s largest oil producer. They consider that is will make that United States the world’s energy leader (Tiemann &Vann, 2011). Advocators also argue that the endeavor will give its motherland energy independence meaning that the United States will not depend on other nations for energy. This will also increase the trade of the United States as they can also sale energy to foreign nations. Loris, N. (2012). Hydraulic Fracturing: Critical for Energy Production, Jobs, and Economic Growth. Retrieved from http://www.heritage.org/research/reports/2012/08/hydraulic-fracturing-critical-for-energy-production-jobs-and-economic-growth Tiemann, M., & Vann, A. (2011). Hydraulic fracturing and safe drinking water act issues. Retrieved from

Analyse the financial performance & position of Intercontinental Hotel Essay

Analyse the financial performance & position of Intercontinental Hotel Group plc and explain and evaluate the treatment intangib - Essay Example Background Information Intercontinental Hotel Group Plc. owns one of the leading brand and chain of hotels and resorts across continents. The group’s registered corporate office is located in Denham, United Kingdom and the group has a history of almost 60 years of delivering the highest level of quality of customer service which has permitted the group to achieve phenomenal growth over the last few decades. The group operates not only by owing hotels and resorts completely and also by entering into franchise agreements with other companies to operate hotels and resources The group has more than 4,500 hotels which are operating in different countries. The group operates hotels brands including Crown Plaza Hotel, Holiday Inn Express, Staybridge Suites, Candlewood Suites and others. These brands are arranged in a way that they reflect both luxury and budget hoteling facilities for guests. The group offers a hotel loyalty program through which it has achieved 63 million members wh o received updates and discounts on bookings and other privileges (Yahoo Finance, 2012). Financial Ratios Analysis For the purpose of analyzing Group’s financial performance in the last two years, following ratios have been determined and a discussion for them is presented while considering additional supporting information available in the Group’s annual report. It is pertinent to mention here that there are material exceptional items in the financial statements of IHG (InterContinental Hotels Group, 2011). These exceptional items are not considered for the purpose of calculating ratios. However, the impact of these exceptional items has been evaluated at the end of financial analysis. Profitability of IHG Keeping in view the profitability ratios as calculated below for the Group, it is noted that the Group has improved its performance in terms of returns. Apart from the continuing effects of recent global financial distress, the Group has managed to report growth in its profits. As evidenced by the gross and operating margins presented below, the Group has been able to report considerable growth in its gross and operating profits. One of the main reasons for this growth has been increase in total revenues of the Group. On the other hand, it is worth mentioning here that IHG’s cost of sales declined in 2011 whereas revenues climbed up, thus signifying the level of operational efficiency reached by the Group. Following this improvement in cost of sales figure in 2011 and gross profits, the trend translated into operating profits also, due to which the Group has been able to report higher operating margin for the year ended 2011 (Peterson & Fabozzi, 2012; Warren et al., 2011; InterContinental Hotels Group, 2011). Profitability Ratios Ratio 2011 2010 Return on Capital Employed 17.35 % 12.29 % Return on Equity 67.93 % 97.59 % Operating Profit Margin 21.32 % 17.44 % Gross Profit Margin 56.39 % 53.75 % Source: (InterContinental Hotels Group, 20 11) In addition to this, the returns on capital employed and on total equity of the Group have also shown favorable changes. With the increase in profits attributable to shareholders of the Group, the return on equity and capital employed also increased, and this increase in net profits for the Group has been such that it overcame the impact of increase in capital employed

The Role of Soft Law in Contemporary International Law-Making Essay

The Role of Soft Law in Contemporary International Law-Making - Essay Example Treaty represents an agreement concluded by different countries and enforced by action. Soft Law is formed according to the state’s experience and pays much attention to the sense of obligation. Soft law in its turn represents the third source that appeared not very long ago. The top priority of this law is the protection of human rights, environmental protection, and preservation of ethical principles. It is essential to note, that contemporary international legislation is both treaty and soft and both sources efficiently function, resolve international controversies and regulate the relations between countries. Studying the literature in order to prepare the investigation it is possible to make a conclusion that the 20th century is characterized by essential development of the international legislation, and notwithstanding those treaties now is the main source, it is possible to say that both ethical principles and treaty are really efficient, can work together, and in addition, treaties can help create new principles in international legislation. It is still not known, what source is more efficient, but it is quite clear that treaty can’t and should not be more reliable that ethical principles which were generated by the society and accepted by it Studying the literature on the topic, one can I believe, that treaty, customary and soft law should function together and the choice depends on the case. Both soft and treaty law are very efficient in regulating international. Thus, taking into account that different sources of international law usually work together and are not taken separately, sometimes it is not possible to decide what source is more efficient. Therefore, the thorough investigation of the sources will be implemented in the given study.

Franchising & Small Business case study analysis

Franchising & Small Business analysis - Case Study Example er market as compared to several of its other competitors and typically has a business/professional clientele that caters to a middle class demographic. In terms of direct competition within the market of Brisbane, Little Singapore, and its various locations, competes against the likes of Birdcage Pan, Rode Asian Cuisine, Sing’s Asian Kitchen, and Chives. Not surprisingly, the competition is stiff; as the market is somewhat saturated with respect to offerings of Asian cuisine within Brisbane. The first innovation that would directly be recommended is with respect to outdoor dining. A review of the existing competition reveals the fact that almost none of the Asian cuisine establishments within Brisbane offer and outdoor dining option. Similarly, as the weather is quite pleasant much of the year, this would be an effective tool by which this particular restaurant, and its subsequent establishments, could seek to distance itself from the competition and provide a winning edge with respect to the dining experience (Davidson & Shakespeare, 2006). Another recommendation is with respect to the creation of the value days or the creation of a value section on the individual menu. Ultimately, from a review of the competition and an analysis of the existing environment for Asian cuisine within Brisbane, it is clear and apparent that Little Singapore, and its subsequent locations, is somewhat more expensive as compared to the alternatives. Because of this, providing an incentive for individuals to frequent the establishment, or indeed creating a value section on the menu, could once again place this particular restaurant in direct levels of competition with low cost alternatives throughout the Brisbane area; thereby expanding its reach and potentially improving the overall profitability that it could experience. The final recommendation is with respect to the establishment of a reward card system. Once again, due to the fact that this particular branch of restaurants is

The Prevalence of Co-Occurring Disorders Essay Example for Free

The Prevalence of Co-Occurring Disorders Essay When a counselor has a new client they are working with, the client has to be assessed. When being assessed the counselor has to determine what issues the client may have. Through being assessed, the counselor may come to realize the client has more than one issue which is called co-occurring disorders. At this point the client will have to be treated for more than one disorder to effectively overcome the problems they are facing. Within this paper one will locate the prevalence of co-occurring disorders, mental health and substance abuse or dependency. Services, U. D. (2005) states that substance abuse and mental disorders became associated in the late 70’s. Both substance abuse and mental disorder communities realized that the two were associated with not just depression but substance abuse as well. At that time, 50 to 75 percent of clients were reported to have co-occurring mental disorders and co-occurring substance abuse users were between 20 to 50 percent. Researchers have demonstrated that clients with co-occurring substance abuse and mental illness disorders can be beneficial with treatment. Even if the clients have serious mental disorders (Services, U. D. , 2005). With the prevalence of co-occurring disorders, Services, U. D. (2005) states that effective treatment and services is needed to be readily available for those who are in need of help. Many treatment facilities are not ready to treat those who have more than one disorder which means that one disorder is treated, while another is left untreated. After which, the client can continue to have relapses with abuse because the other disorders were not treated. What was considered to not be surprising personally is that fifty-three percent of those with COD whose addictive behaviors with alcohol abuse or dependency also had mental disorders sometime during their life (Services, U. D. , 2005). Also 59 percent of the respondents who had lifetime mental disorders were illicit drug abusers, while 71 percent of those who used illicit drugs over their lifetime had alcohol abuse or dependence as well (Services, U. D. , 2005). This is found not to be surprising because so many people abuse drugs over a lifetime that once they have reached their personal level of high, they tend to switch out to another drug which they believe will fulfill the gap in the word â€Å"high† they are looking for. A statistical piece of information that was interesting is that how the number of mental disorders increases as the number of substance abuse disorders increases as well. Services, U. D. (2005) states the likelihood of mental disorders rises alongside with substance abuse dependencies. With the rise of both abuses at the same time, it complicates treatment for the mental disorder patients that have drug use however, multiple drugs is normal for those who are substance abusers (Services, U. D. , 2005). The reason this information is found to be interesting is because with the two disorders rising at the same level, it appears that the challenges will be harder and more co-occurring disorder patients are going to need help with their issues. As a counselor, one must be dually competent to treat these clients or have staff available to treat the clients who have co-occurring disorders to ensure an effective outcome. Differences and Similarities in the Mental Health and Substance Abuse Systems One similarity of the two systems is that they both are defined by a combination of administrative leadership, regulatory oversight, and the funding. Another similarity is both systems have services that are organized into programs that treat individuals for the illness they are suffering from so the client can learn to have stability in their life. Ongoing treatment and rehabilitation is another service that both systems have available for the clients (Services, U. D. , 2005). One difference between the two systems is that the substance abuse treatment system treats substance use disorders. The services for the substance abuse treatment system are geared towards acute stabilization, active treatment, and engagement. The mental health service system treats individuals for mental health disorders. The services for the mental health service system are geared towards acute crisis intervention that is available for individuals who has been diagnosed with Serious and Persistent Mental Illness (SPMI). Another difference is the substance abuse treatment system is focused towards treating the client to become abstinence from illicit drug and or alcohol use. The mental health service system has case management, psychiatric rehabilitation services, and if needed services that will house the patient if they have been classified with having SPMI (Services, U.  D. , 2005). With all said co-occurring disorders can be located in just about any population. If one is dependent on a drug and or alcohol and has mental issues as well, both substance abuse and mental health disorders need to be treated. One issue cannot be treated and the other left untreated. Ongoing treatment programs and rehabilitation services is available to clients so each individual can live a healthy stabilized life.

Genesis Computers: Project Management and Cost Control

Genesis Computers: Project Management and Cost Control Executive Summary Genesis is engaged in supply of PCs to the home market and in development of software. During the past year, project costs of the company have tended to go beyond projections and have become a matter of grave concern. The project management team has been given the task of analysing the situation and devising measures to control costs. This report contains a detailed analysis of the problems facing the company and provides recommendations to bring project costs under control. It is structured into separate sections and after beginning with a small introductory write up, takes up the various factors involved in project cost control, along with recommended measures and suggestions. 1. Introduction Genesis Computers is in the business of selling and maintaining personal computers for home use. The company also develops software solutions for its clients. The customers of the company buy PCs, as well as bespoke software. Clients can be segregated into customers who buy computers, customers who buy software and those who buy both. All customers are provided with free warranty periods for both hardware and software. Many of them prefer to enter into annual maintenance contracts at the end of the warranty period. In consonance with customer expectations, Genesis sells only branded computers. In addition to PCs, some customers also need printers and scanners, which the company provides. As the market of the company is limited to customers who need PCs for home use, the number of computers sold to individual clients remains restricted. Some clients who run small businesses from their homes occasionally place larger orders, along with bespoke software. The company is experiencing overruns in project costs. Cost escalations are occurring regularly in both hardware and software components, with resultant erosions in profitability, delays in project completion and decrease in customer satisfaction. It has now become imperative to ensure that cost budgets are maintained and customer expectations with regard to quality and delivery met appropriately. It is the objective of this assignment to investigate the reasons for cost overruns and develop appropriate measures to control identified problems. Consideration has to be given to the small size of the company. The recommendations should thus be simple, logical and convenient to implement. 2. Cost Overruns Measures to control project costs need to account not only for the costs incurred for procurement of hardware and development of software, but also for those incurred for maintenance and rework during the warranty period. Apart from these expenses, project costs need to incorporate all direct or indirect expenses attributable to the project. As warranty costs for hardware are protected by back to back arrangements with hardware vendors, this assignment will focus on the other cost elements involved in project execution. Cost control must necessarily be a multi disciplinary exercise. This fact needs to be conveyed to all departmental heads and their cooperation obtained. It needs to be recognised that cost reduction exercises that happen without the full cooperation of all departments will probably be stillborn and doomed to failure. a. Estimation and Quotations: In many cases the genesis (!) of cost overruns lies in improper preparation of estimates and quotations. Preparation of estimates is often the preserve of sales and marketing functions. The sales department in Genesis reports directly to the CEO and its eagerness to clinch deals occasionally results in inadequate cost estimation and low quotations. It is recommended that the estimating exercise be converted into a multidisciplinary function for an initial period of six months. During this period managers from projects, procurement, software development, finance and sales departments should take part in the estimation function. Managers drafted for this exercise will need to be informed of the urgency of the exercise, the necessity of carrying out detailed estimation exercises and the need for speed in preparing estimates. It must be ensured that sales response times do not get diluted due to the necessity of carrying out estimation exercises. It is also essential to ensure that the p rocedure for estimation be in line with the methodology used by the company for preparing project budgets. The estimation exercise, while incorporating direct and indirect costs, must provide for accurate forecasting of time required for software development. It needs to be emphasised that most software development costs are functions of time and labour and the underestimation of time is a causal factor behind preparation of incorrect estimates and subsequent overruns. b. Budgeting: The budgeting exercise takes place only after receipt of the order; with budgets sometimes being very different from original estimates. It is important to prepare the budget, de novo, after receipt of the order on the basis of the order specifications for hardware and software. The hardware requirements and prices agreed upon need to be checked with procurement prices to ensure the presence of determined margins. A software development process consists of specific steps e.g. analysis of software, elements, architecture, implementation, testing, documentation, training, support and maintenance. The budgeting process must necessarily account for the time required for separate processes, incorporation of buffers and slacks, application of accurate costing rates and incorporation of other direct and applicable indirect costs, including the apportionment of overheads. c. Supply Chain Management: Efficient control of costs relating to the hardware component in projects will be best served by improving the supply chain management of the machines, peripherals and accessories, traded by the company. Most projects contain both software and hardware elements. As such, they also have a delivery time framework that is in consonance with software development time. This factor, fortunately, provides enough time to the purchase department for procurement of hardware, even after receipt of the order. Genesis must take advantage of this slack in hardware procurement time to ensure minimum stocking and reduced inventory levels. The project managers need to coordinate with the staff of the procurement department and the vendors, thereby ensuring that while low inventories do not lead to delays in receipt of material, ordered supplies are received â€Å"just in time† to ensure timely delivery. Introduction of this practice will lead to reduction in inventory, freeing of inventory car rying costs, more careful buying and sharper project execution practices. d. Project Monitoring and Execution: Improvement in any aspect of project management; be it cost, delivery or quality, essentially starts with project managers. Each order, as soon as it is signed, must be allotted to a suitable project manager. The choice of project managers is important in order to ensure that chosen managers are competent enough to handle allotted projects and moreover, have enough time to devote to the execution of their projects. Overloading project managers or allotting projects to unsuitable managers is the surest way to invite problems in project execution. Improper project management can lead to costs going over budget or to late deliveries, with problems getting compounded when large number of projects come up for parallel execution. There are three basic dimensions to successful project management, control of time, scope and cost. These dimensions work like three sides of a triangle, with a change in any one parameter affecting the other two. Research shows that less than 10 percent of all projects are delivered to their original cost and schedule estimates. One reason associated with this failure rate lies in the tracking of effort and cost – estimates should be tracked over time comparing planned to actual outcomes.(McManus, 2006) Project managers must control the scope and time of the project and ensure that they comply with originally laid out plans. It is generally seen that this approach, if implemented sincerely solves many of the problems that lead to cost overruns. Project managers are responsible for a number of issues, the main ones being planning, designing objectives, controlling risk, estimating and allocating resources, organising work, acquiring resources, assigning and directing activities, controlling execution, monitoring and analysing progress, implementing route corrections, ensuring compliance with cost, time, quality and delivery norms and managing issues. Execution of many software projects also involves the utilisation of outside experts who are paid in line with the time expended by them while working on the project. Outside experts need to be monitored with more care because of their distant location and other commitments. Specific attention needs to be given to monitoring the various phases of different projects. If estimation and budgeting are done with a fair degree of comprehensiveness and accuracy, proper monitoring and route corrections procedures help greatly in keeping projects on track. Project monitoring involves a number of variables. It is recommended, in the first instance, that all mangers use standard software like MS Project to monitor and control projects. In addition to use of standard project monitoring tools, monthly financial reviews also help in controlling project costs. It is recommended that these financial reviews should be regularly held and attended by project managers, finance personnel and the CEO. The focus of these reviews should be on cost and time overruns. These reviews will help enormously, not just in locating reasons for overruns but also in quantifying the costs that remain to be incurred. It is imperative that reporting of costing data, at this stage, should draw only upon the information available within the existing finance function. Changes in systems relating to collecting and recording of costing data should be looked at only after the present recommendations are implemented and followed, for at least one year. It would be premature to do otherwise. 3. Closing Review and Conclusion: The conclusion of any project must necessarily be accompanied by a detailed closing review focussing on time, scope, cost, and customer satisfaction. The review should deal not just with negative variances but also with areas where good project execution practices have been able to achieve savings in time and costs. This will enable project managers to focus and localise practices that have worked favourably during project implementation. The project management team must use these completed reviews as major information sources for designing project cost control measures. They must draw from the lessons learnt and conclusions reached to prepare a detailed manual outlining company practices for monitoring and controlling project costs. The CEO and the finance department should keep the issue of project cost control alive during the year and design a reward system for staff responsible for executing very successful projects. It is suggested that these measures be implemented immediately and quarterly reviews be held thereafter to assess their effectiveness in achieving project cost control. Bibliography Ho, M, 2005, Managing Project Quality: Cost, Control and Justification, DM Review, Retrieved December 23, 2006 from www.dmreview.com/article_sub.cfm?articleID=1040055 Hormozi, A. M., Dube, L. F. (1999). Establishing Project Control: Schedule, Cost, and Quality. SAM Advanced Management Journal, 64(4), 32. Relkin, J, 2006, 10 ways to effectively estimate and control project costs, Tech Republic, Retrieved December 23, 2006 from articles.techrepublic.com.com/5100-10878-6078705.html

Billboards And Transit Advertisements Media Essay

Billboards And Transit Advertisements Media Essay Another research Street Smart was a successful pedestrian and bicycle safety program implemented in 2002, to educate the public on the severity of this problem and to promote pedestrian participation organizations concerned about the public safety issue, and funded by several Districts, countries and stat e agencies. Pedestrians were targeted with a variety of outdoor opportunities .12 posters were placed in key Metro stations around the area. 65 bus backs were created and placed on buses. They were targeted to reach pedestrians running to catch buses three posters were produced which dealt with pedestrian behaviors and safety issues. One side was printed in English, with the second side in Spanish. These were distributed for display in government buildings, schools, and libraries, parking garages, grocery stores and various events, In order to validate the campaign and judge effectiveness of the effort, a longitudinal tracking study was conducted both before and after the campaign. Evaluation goals were to discover if public awareness of pedestrian and bicycle safety issues was increased. Awareness of the advertising and public relations campaign for Street Smart increased. Awareness of the advertising and public relations campaign for Street Smart increased significantly between the pre-campaign survey and post-campaign survey among motorists 18 to 44 years of age, although there was a significant increase in awareness of the Street Smart Campaign to make drivers aware of pedestrians and the laws to yield to them in crosswalks. Hence outdoor medium played a significant role in bringing awareness among people. In country India, Coca Cola keep up to the Polio Pulse program, elevated attentiveness throughout outdoor promotion in appearance of hoardings, posters and banners, community declaration on the behalf of companys circulation motor vehicles and improving workers helpers on vaccination axis and also for activate communities. The Government of India prepared to launch the biggest polio vaccination force in 2000, In India Coca Cola and International Rotary declared a foremost nationwide partnership to help the Governments hard works to struggle for the mortal syndrome. It was later calculated (not scientifically) that a large majority of people responded by dropping suggestion in the suggestion boxes. Moreover it was observed that during this campaign the sale revenue of Coca Cola increased. There were at least 35 billboards: Coca Cola India and Rotary International also funded 15-transit advertisement. Their target was not only rural but sub- urban areas as well. The campaign was succes sful in bringing awareness and perception and outdoor medium proved to be an integral part of the media, playing a positive role in the society. If we talked about health care issues, Outdoor advertising plays a very fundamental role. On August 10, 1995, President Clinton announced some steps and plans to restrict the advertising, promotion, distribution and marketing of cigarettes to teenagers (White House Press Release 1995, P. 1). The Government stress on young people to prove identity or show ID card to buy a cigarette and also Government broadcast that billboards advertising cigarettes or smokeless tobacco near playgrounds and schools should be forbidden. Another restriction that Government imposes on Advertising is that Image that attracts Minors is not being appreciated on the billboards. The marketing campaigns used for cigarettes to minor are banned and the ban includes items ranging from single-cigarette sales, T-shirts, and gym bags to the sponsorship of sporting events. The FDA wants to educate the people to start raising funds to and implement an annual $150 million campaign aimed at stopping minors from smoking (White House Press Release 1995, P. 2). Another Goal of U.S. Department of Health and Human Services is to reduce half of the number of minors who start smoking. The 1994 Surgeon Generals Report (U.S. Department of Health and Human Services 1994, p. 5) found that over three million children smoke cigarettes and a supplementary one million teenager males use smokeless tobacco also daily 3000 youths become regular smokers (Institute of Medicine 1994, p.8). The younger the age that a person starts to smoke the superior the chance of becoming a heavy smoker (cf. Escobedo et al. 1993; Taioli and Wynder, 1991). Seventy percent of minors who do smoke apologize for their assessment and 66% would like to give up (George H. Gallup International Institute 1992, p. 54). Although the smoking rates for adults have declined, the smoking rates of minors have failed to decline in a decade. In the FDAs (1995) Proposed Rules, Section 897.30(a) sets out acceptable forms of advertising. Advertising that has the cigarette or smokeless tobacco product brand name (unaccompanied or in combination with any other word) or any other indicia of tobacco product classification may appear only in newspapers, magazines, journals or other publications; on billboards, posters, and placards (in accordance with section 897.30b). Another Section 897.30(a) deals with advertising of cigarettes and smokeless tobacco goods to adults. The use of color is not prohibited in these advertisements. The advertisements may have slogans, symbol, and other forms of categorization. Imagery is allowed, because the effect on young people would be nominal. Section 897.30(a) places no limitations on advertisements for tobacco products in adult publications. Projected Rule Section 897.30(b) states that no outdoor advertising, such as billboards, posters, or placards, may be placed within 1000 feet of any playground, elementary school, or secondary school (p. 41374). The projected policy put out numerous separate rest rictions on advertising. The first illustrates acceptable forms of advertisements in adult publications (Section 897.30a) and a more preventive format in publications that are understand by those less than 18 years of age (Section, 897.32). The second exclude outdoor advertising within 1000 feet of schools and play- grounds (Section, 897.30b). The third prohibits the marketing of sales promotion items (e.g., T-shirts) bearing any indicia of product recognition and prohibits the funding of events in the brand name (Section, 897.34). The rationale behind the conventions is not to avoid all sales of tobacco products, but the sale of these products to children and teenagers. The projected guideline limiting the design of advertising to minors should withstand a legal challenge. The Division of Health and Human Services has various studies to express the connection among smoking and health risks. The smoking velocity started to turn down later than cigarette advertisements were forbidden from the electronic medium. The projected limitations on outdoor advertising and the proposed ban of promotional matter also are expected to survive legal inspection. Governmental history supports this vision. So it can now rightly be said that Outdoor media can play a vital role in the society norms and prevents any discrepancy. Continuation of Outdoor advertisement related with marketing and restrictions, it is said that the U.S cigarette companies have been under pressure for decades. The most major problem facing by U.S tobacco industry is the Food and Drug Administration (FDA) rule. The rules for FDA are to restrict the sale and distribution of tobacco products to children (60 Fed. Reg. 41314). After only one year of this restriction the FDA announced and intended to protect children from using tobacco products. (61 Fed. Reg. 44396). Here the role of Outdoor advertisement is for social purpose. Through advertising you can convey bad message as well as creative and constructive message and for that FDA bans the cartoon images to protect the children from taking tobacco habits. Only advertisement allows portraying the people such as Marlboro cowboy. The FDA also rule, that advertising should not be in white backgrounds and black text. The specific rule that had been taken by FDA for outdoor advertisement w as to ban all billboards within 1000 feet of schools and playgrounds and limit all outdoor advertisement to black and white only. According to FDA agreement all transit advertisement including sign in stadiums, arenas, shopping malls, video gaming centers related with tobacco industry must be prohibited. Here the main problem is for the retailers and the manufacturers of the tobacco industries. Hence the proposed settlement was to ban all outdoor advertisement even if advertising is inside a retail store that was visible from outside so it is not surprising that tobacco industry suffers tobacco marketing restrictions. So it can now rightly be said that outdoor media advertisement played a key role for creating perception of the people. If you do outdoor advertisement for social cause then definitely it creates impact to the people by generating awareness. So outdoor media is a unique and effective media for communicating with the people. Hence understanding the importance of this me dia, government implements certain rules and regulations. More lately, (Pollay, 1986) recommended that advertisement is so persistent, rhythmic, and specialized that involuntarily it can affect our society in both negative and positive way as a entertaining institution. Furthermore, (Lantos, 1987) accomplished that advertising imperfectly reflects our lives, although it can strengthen and accelerate the pace of social change. A very interesting fact is that the majority of disapproval of advertising from those who focus on advertising social functions. A quote from a Stanford historian amplifies this concern. Although it wields a huge social authority, comparable to the influence of religion and learning, it has no social goals and no social accountability for what it does with its influence so long as it refrains from palpable violations of truth and decency. It is this lack of institutional responsibility, this lack of inborn social purpose to balance social power which, I would argue, is a basic cause for concern about the role of advertising (Potter 1954, p. 177). In 1959, the National Industrial Conference Board carries out a survey between advertisers to find out the common areas of concern for advertising management. As a result of their survey, the Board initiated major studies dealing with the following topics: Estimated spending strategies. Pre-testing advertising. Evaluating media and determining advertising efficiency. In additional words, all of these conclusion making areas are apprehensive with civilizing the efficiency of the advertising effort, but they imagine that the firms strategic decision to advertise was sound. So it can now rightly be said that advertising is a much additional effective promotional tool for escalating brand demand in some manufactured goods/market situations than others. Booming advertising depends on the correct combination of several factors. The most of these factors includes (The Economic Effects of Advertising, Neil Borden) The tendency of demand in the exacting industry is supposed to be getting higher. There are supposed to be an opening to encourage particular demand. There is considerable chance for product discrimination. Consumer happiness depends on unknown characters that cant be easily evaluate at the time of acquire. Powerful emotional buying motivation survives. The arrangement of potential unit sales times rate of gross margin must be high sufficient to authorize necessary advertising expenditures in the particular product. So the basic purpose of advertising appraisal system explained above is to discover what role advertising should play in completing the marketing goals of the firm. The process of setting advertising objectives has the benefit of supporting management in setting objectives which are responsive to conditions within the firm, the market, and the economic environment. The strategic importance of the appraisal conclusion in the series of advertising management decisions is demonstrated as under. Figure 2.1 This structured procedure that described above is to suggest relieve to managerial resolution making. Advertising in Pakistan Advertising industry in Pakistan has flourished immensely and has bought handsome revenue to the country. Advertising in Pakistan according to Aurora, a bi-monthly magazine published by Dawn Group of publication in November -December 2004 edition, Maryam Ali Baig writes despite the endemic weakness of Pakistans economy in the last 10 years, the advertising industry has seen growth during this period. Moreover, the total worth of the advertising market in 2002 was, according to Gallup estimates, 8.1 billion rupees. (135 million dollars annually). Advertisers in Pakistan cater almost all the needs of the people. There are all types of advertising being done in Pakistan. Due to innovation in technology and graphics advertising in Pakistan has taken a new step. The advertisers now urge for the very best for their product. Brief History of Advertising in Pakistan Advertising was first seen in form of print in Pakistan. Newspaper was the first medium for the advertising later. Magazines and other form were chosen for advertising. Radio also aired advertising, after all these advertisements were bringing in, profits with them. Television emerged late in broad medium of Pakistan. However, it became an effective medium for the advertisers. Not only international products, but also national products were advertised on television. Advertising agencies with the advancement in technology adopted new trends. Outdoor advertising became an integral part for any commercial or non-commercial advertising. Although being the oldest medium, it was recognized later in Pakistan. Advertising Media in Pakistan The advertising media being used in Pakistan is covering almost all international standards. The advertisement media in Pakistan includes: Broadcast (Television, radio), Print (Newspaper, Magazines, Pamphlets, Broachers, Banners), outdoor (Billboards, Transit Advertising, Electronic Billboard, Posters), below the line (Loyalty Cards, Buntings, other stationary items). Advertising in Pakistan, has set new parameters designed for development in many grounds. Like many other fields, advertising in Pakistan, is playing a positive role in progression for the country. Advertising itself, has many roles which it performs in many any society. Pakistani society, on the whole is based on religious governing comprising of sacred norms and folkways. There are certain dos and donts in any society. Advertisers are bound to follow these norms for their own good will and success. Advertising in Pakistan is performing all these roles. Advertisers in Pakistan follow the given norms and values of the society. For example, it is unethical to advertise anything regarding sexual context, Champaign advertisement, or anything against National Integrity of Pakistan. Furthermore, it is unethical to advertise anything about any religion. Advertising is playing a vital role in Pakistani society both economically and socially. It is catering for the needs of the audiences in many ways for example, by providing them consumer good services, informing them about new products, entertaining them with new methods and last but not the least, performing many social cause tasks to gain goodwill and publicity for their name. Functions of Advertising in Pakistan Advertising performs four main functions in any society. To Inform To interpret To entertain To persuade In Pakistan, the advertising takes the responsibility of informing people about new products and services. This is not only in commercial use but non-commercial field as well. The advertisers select the media for transmission of their message accordingly to the requirement of the product/service. The audiences are informed through various mediums of mass communication. It is generally observed, that many times people dont know the importance or value of the product or service. Hence, it is the responsibility of the advertiser that he interprets the core meaning of the product/ service in the right manner. In Pakistan advertising share a healthy and sometimes conflicting competition. Various products/ services require different types of entertainment. There are many new trends being brought into this field. For instance, Hilal Sweets has taken the initiative of bringing in banded songs for their products. Pakistani advertising also carries other elements such as celebrity endorsement, transformational advertisement. Advertising in Pakistan, Has given a boost to the economy of Pakistan. The main function of advertising in although to persuade the audiences to actually purchase or adopt their product and service. Although, persuasion alone doesnt complete the entire function. It is interconnected with other functions to be a success. Tools of Advertising in Pakistan Some important tools for advertising in Pakistan are newspaper, magazine, radio, television, direct mail and mail order, outdoor display and transportation. (Tariq khan, 2001) Print The reading habits of Pakistani society are not healthy as compare to the broadcast medium. Another reason can be of low rate of literacy. Yet, mostly the advertisements are targeting to the audience through newspaper, magazines, pamphlets and many other forms of print. It can also be the reason of flexibility of the coverage aspect. Other than that fresh and new advertising can also be done through newspapers. For instance, Mobilink, a famous cellular company in Pakistan recently launched its testing campaign through print and then finally executed in the newspaper. Magazines are also a source of advertising in Print. They are further divided into many categories. For instance, a fashion magazine covers all the aspects of fashion and advertising what is new and what are the coming trends. They are not as popular for advertising as they are a bit expensive and probably not the feasible medium for people. Broadcast Television is a dynamic force in the advertising field. In Pakistan, advertising is heavily relay upon television.There are various time slots as morning time transmission, noon, prime time and nighttime transmission. Mostly prime time is selected for advertisements. The Viewer ship of this time slot, in comparison with others is high. There is also an aura of glamour and excitement about television, which extends to the products being advertised like newspaper and radio also depends upon advertising. In Pakistan radio is an effective medium of mass communication. It has a wide scope and is capable of nation-wide as well as local presentation. Due to its reach in villages it can also attract agricultural, fertilizer and pesticides advertising. Like television, radio also has a proper time to advertise these products/services. These advertisements are aired when the listeners are not engaged in other activities. Outdoor Outdoor advertising in Pakistan can be tailored to cover a specific area and the whole city as well. In Pakistan, the outdoor advertising enjoys the distinctly visual advantages of color, size and locations. Billboards and chalking on walls are stationary tools of outdoor advertising. Whereas transit is the mobile tool of outdoor advertising Significance and scope of Advertising in Pakistan In Pakistan, advertising is message industry that plays a major role in shaping the content and operation of the mass media. Advertising plays an important role in our culture. It not only shapes our lifestyles but also reflects what our cultural norms are. Furthermore, Pakistan being a developing country does face hurdles in this field. There are certain norms, which should not be violated while designing any advertisement. (Abbas Qamar, 2001). Advertising Done in Pakistan for social cause Before discussing various types of social advertising being done here in Pakistan an overlook on the meaning and importance of the word social has to be comprehended. Further why is it associated with advertising? The word Social comes from Latin language socialis meaning ally, associate. According to dictionary it means involving allies or confederates. In context of the meaning it can be said that social is involving, interacting or conflicting with each other or with the environment. It would be more appropriate if social is taken in terms of society. The meanings given above indicate to involvement. But involvement with whom? Obviously with each other and that is done in any group, which is a semi part of any society. It is understood that social leads in reference to society and in any society many functions need to be sustained. Any society may be comprehensively described as an organized community of people who live and function in a single social medium. Thus, it can be said that society may have many other divisions. Any society can be divided into further divisions such as health, political, educational, legislative, environmental and social. In context of the previous discussion it can be said that society has various divisions and sub divisions. In Pakistani society, the advertising medium is being done in various sectors. Some of them are discussed below. Health Advertising The Ministry of Health in Pakistan has taken measures to promote the message of the institution. For this purpose they have chosen various mediums to promote these issues. A successful example of this may be polio campaigns around Pakistan. The techniques used by them are similar to the advertising techniques. Another example cited here can be HIV/AIDS. Both issues are being highlighted in a very successful manner. There are some donts in making of the later advertisement, which are observed strictly in making of the advertisement. Every medium has different reach and frequency and they are selected on those basis. Political Advertising During elections and other political rallies, advertising of the political parties plays a significant role in promoting good name for them. For this purpose, various techniques are used. There are respective advertising messages done by them. More ever, social advertising in this aspect makes a feasible change in their voting list. In Pakistan, even to-date these rallies and elections use orthodox methods in promoting their message more effectively. Legislative Advertising In Pakistan, the main body is the Legislative body. For the government, the taxes implied for any advertisement is reduced. In addition, government takes measures to advertise in welfare of public as well as for their own interest. Educational Advertising In Pakistan, education is the most talked issue of today. Successful examples were Punjab Educational Program and another example is of National Development Housing in Karachi. The purpose is to create awareness among people about educating their children and giving them best in life. For this objective, advertising techniques are used to promote the cause. Outdoor Social Issues Other than the above-mentioned issues, there are social issues being highlighted in advertising. They are advertised either by any company as their social responsibility, or by any non-governmental organization to promote any social cause. For instance, advertising of women rights through various mediums. Social responsibility Social Advertising has developed tremendously in Pakistan. Companies usually support particular causes or sectors and adopt these through a comprehensive and complicated internal decision making process. For Instance McDonald Pakistan hosted Worldwide Children Day. Moreover, they raised funds for the helpless children. Shell Pakistan Assigns a certain percentage of its net profits to social investment that is unrelated to branding. The five key areas shell supports are: health, education, community welfare, heritage and environment. These are in line with its commitment to sustainable development. The Dalda Campaign aimed at raising fifty hundred thousand rupees for the Shoukat Khanum Memorial Hospital. Dalda placed billboards at prominent locations in the major as well as smaller cities of Pakistan. After sometimes of this campaign, Dalda informed its consumer that about thirty hundred thousand rupees were raised for this purpose. CHAPTER 3: RESEARCH METHODS 3.1 Method of Data Collection Procedure For data collection, I had to go to common people and interview with the respondent. Asking them about their age and giving them the questionnaire. As the sample was mostly the mobile audience, I had to wait with them until they had finished the questionnaire. The sample size for the research was one hundred and one hundred questionnaire was finalized. 3.2 Sampling Technique Convenience sampling technique was used. The sample for conducting this research comprised of both male and female .Mostly they were selected from the public places. 3.3 Sample Size The sample size for this research was 100. Instruments of Data Collection Keeping in view the requirement of the study a questionnaire comprising ten questions was constructed. Mostly close-ended questions were opted in which respondents were asked to select an answer among a list. 3.6 Statistical Technique After data collection, data was designed with the help of SPSS for composing thesis script. Technique of one way ANOVA has been used to test the variables. CHAPTER 4: DATA ANALYSIS 4.1 Findings and Interpretations of the results Technique One way ANOVA Dependent variable = Social Cause (Average of Q 6,7,8,9, 10) Independent variable is found in question no 2, which depends on 5 categories a) AIDS Awareness b) Anti smoking c) Reckless driving e) Health cause d) Drug/Alcohol abuse Test of Homogeneity of Variances Table 4.1 Social. Cause Levine Statistic df1 df2 Sig. 2.166 4 95 .079 Assumption of homogeneity of variance is not violated ANOVA Table 4.2 Social. Cause Sum of Squares df Mean Square F Sig. Between Groups 1.285 4 .321 1.097 .363 Within Groups 27.821 95 .293 Total 29.106 99 Sig value is greater than 0.05 which shows that the mean difference between all categories is not significant. Descriptives Table 4.3 Social. Cause N Mean Std. Deviation Std. Error 95% Confidence Interval for Mean Minimum Maximum Lower Bound Upper Bound AIDS Awareness 24 4.1667 .45556 .09299 3.9743 4.3590 3.40 4.80 Anti smoking 41 3.9171 .50789 .07932 3.7568 4.0774 2.80 5.00 Reckless driving 18 3.8667 .67563 .15925 3.5307 4.2026 2.80 4.80 Health cause 15 4.0267 .59458 .15352 3.6974 4.3559 3.00 4.80 Drug/Alcohol abuse 2 4.1000 .14142 .10000 2.8294 5.3706 4.00 4.20 Total 100 3.9880 .54221 .05422 3.8804 4.0956 2.80 5.00 4.2 Hypotheses Assessment Summary According to this table, the mean value for all social causes is around 4 that reflect the highly significant effect of out door advertisement in creating perception and awareness for social cause. This shows that the hypothesis reflects a positive role of social advertisement in bringing awareness and perception for social cause. The awareness level for all the causes are there. People know the effectiveness of social advertisement. CHAPTER 5: CONCLUSION, DISCUSSION, IMLICATIONS AND FUTURE RESEARCH 5.1 Conclusion According to the research and the research result, the study shows that there is the positive role of outdoor social advertisement for bringing perception and awareness for social causes. People show the outdoor advertisements and create perception for certain causes. For Example in Reckless driving cause, people daily see the road signs of using helmet while driving a motorcycle, we also see a common slogan for reckless driving Speed thrills but kills or the people also see the speed limits while driving. So there is an awareness level build inside the people. 5.2 Discussion The outside screening viewers are mostly portable. The Public take a trip rapidly in automobiles or walk at a quick speed as they execute the movement of everyday life. Accurately measuring the mobile audience is very difficult however, for this research survey method was used. For this purpose the sample selected was 100 (n=100). The sample selected was divided into three age groups that are 20-25, 26-30 and 31-36 respectively. The age groups include male and female both. Awareness levels are not significantly different between men and women regarding outdoor that is seen and remembered by a greater proportion of 16-44 olds. The sample was divided, in three age groups to analyze, the awareness of the social outdoor advertising. The first group was basically: chosen in order to, analyze their awareness regarding social outdoor advertising. The people of this age group are young, and they are probably more inclined towards adopting new trends and change. The second age group was selec ted in general, because these people are heading towards, their practical and professional life and they probably take more practical measures to imply these social message in their life. The people of the third age group are probably more learned and experienced. It has generally been observed that people of this age group are mostly reluctant towards innovation .So, to see if social outdoor advertising has been successful in bringing awareness in their already formed ideas and concepts, this age group has been selected. All the institutions within society have some responsibility for helping to maintain social harmony through proper stewardship of families and companies exercise of honesty and integrity in all relationships, adherence to accept ethical standards, willingness to assist various segments of the society, and the courtesy to respect the privacy of others. Furthermore, media being an integral part of society plays an important role in any society. Outdoor is considered to be one of the oldest advertising mediums, yet technology has provided an opportunity to develop creative, eye-catching messages. The need to convey the social messages to a large number of people at same pace and time has been provided by social outdoor advertising. This research is based on Role of outdoor advertisement in bringing perception and awareness for social cause. Thus, the survey leads me to the conclusion that the hypothesis is correct in empathizing that outdoor advertisement plays a positive role in bringi ng perception and awareness for social cause.

Essay --

Fighting is not always the right way to go, and you should pick and choose your battles because, you are not going to win every fight, and there is always going to be someone bigger and better than you, but Malcolm X proved that sometimes it is ok fighting for what you believe is right. He fought for what he believed in, and that was full freedom and equal rights for African Americans. Malcolm X went from humiliation to admiration for fighting for what he believed was right to him. Malcolm X sacrificed his life for the most worthy cause of the 20th Century because he fought for equal rights African Americans, he was a big part of the Civil Rights Movement, and he was Black Panther leader. Malcolm Little, better known as Malcolm X, was born on May 19, 1925 in Omaha, Nebraska. Malcolm X was an intelligent and a very absorbed student in school. Malcolm X graduated top of his class. Later on, when X got in high school, a favorite teacher told Malcolm his aspiration of becoming a lawyer was "no realistic goal for a nigger," Malcolm lost interest in school. He dropped out. During the 20th...

declaration :: essays research papers

The Declaration of Independence is perhaps the most masterfully written state paper of Western civilization. As Moses Coit Tyler noted almost a century ago, no assessment of it can be complete without taking into account its extraordinary merits as a work of political prose style. Although many scholars have recognized those merits, there are surprisingly few sustained studies of the stylistic artistry of the Declaration.(1) This essay seeks to illuminate that artistry by probing the discourse microscopically--at the level of the sentence, phrase, word, and syllable. By approaching the Declaration in this way, we can shed light both on its literary qualities and on its rhetorical power as a work designed to convince a "candid world" that the American colonies were justified in seeking to establish themselves as an independent nation.(2) The text of the Declaration can be divided into five sections--the introduction, the preamble, the indictment of George III, the denunciation of the British people, and the conclusion. Because space does not permit us to explicate each section in full detail, we shall select features from each that illustrate the stylistic artistry of the Declaration as a whole.(3) The introduction consists of the first paragraph--a single, lengthy, periodic sentence: When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.(4) Taken out of context, this sentence is so general it could be used as the introduction to a declaration by any "oppressed" people. Seen within its original context, however, it is a model of subtlety, nuance, and implication that works on several levels of meaning and allusion to orient readers toward a favorable view of America and to prepare them for the rest of the Declaration. From its magisterial opening phrase, which sets the American Revolution within the whole "course of human events," to its assertion that "the Laws of Nature and of Nature's God" entitle America to a "separate and equal station among the powers of the earth," to its quest for sanction from "the opinions of mankind," the introduction elevates the quarrel with England from a petty political dispute to a major event in the grand sweep of history.

Kants Fundamental Principles Of The Metaphysics Of Moral Essay

Kant's Fundamental Principles of the Metaphysics of Moral The central concept of Kant's Fundamental Principles of the Metaphysics of Morals is the categorical imperative. â€Å"The conception of an objective principle, in so far as it is obligatory for a will, is called a command (of reason), and the formula of the command is called an Imperative.† (Abbott, 30) An imperative is something that a will ought or shall do because the will is obligated to act in the manner in which it conforms with moral law. The categorical imperative is an obligation by the will to act so that the action can be classified as a universal law. When one acts in conformity with the universal law at all times, they are following out the categorical imperative. This differs from the hypothetical imperative in that the hypothetical imperative acts on the basis that the will in the end will gain something (not a means to an end). The categorical imperative is a means to an end, and the action to obtain the end must have moral worth. Stipulations of the categorical imperative are that all actions should act only on the maxim, that actions have moral worth, and the end is necessary. From these stipulations, it can be derived that the categorical imperative should be followed in order to live morally. â€Å"If an action is conceived as good in itself and consequently as being necessarily the principle of a will which of itself conforms to reason, then it is categorical.† (Abbott, 32) â€Å"There is therefore but one ca... Kants Fundamental Principles Of The Metaphysics Of Moral Essay Kant's Fundamental Principles of the Metaphysics of Moral The central concept of Kant's Fundamental Principles of the Metaphysics of Morals is the categorical imperative. â€Å"The conception of an objective principle, in so far as it is obligatory for a will, is called a command (of reason), and the formula of the command is called an Imperative.† (Abbott, 30) An imperative is something that a will ought or shall do because the will is obligated to act in the manner in which it conforms with moral law. The categorical imperative is an obligation by the will to act so that the action can be classified as a universal law. When one acts in conformity with the universal law at all times, they are following out the categorical imperative. This differs from the hypothetical imperative in that the hypothetical imperative acts on the basis that the will in the end will gain something (not a means to an end). The categorical imperative is a means to an end, and the action to obtain the end must have moral worth. Stipulations of the categorical imperative are that all actions should act only on the maxim, that actions have moral worth, and the end is necessary. From these stipulations, it can be derived that the categorical imperative should be followed in order to live morally. â€Å"If an action is conceived as good in itself and consequently as being necessarily the principle of a will which of itself conforms to reason, then it is categorical.† (Abbott, 32) â€Å"There is therefore but one ca...

Brief Analysis of Music Essay

In Joel and Ethan Coen’s unique take on referencing Homer’s Odyssey in the form of a 1930’s Great Depression comedy-adventure film, â€Å"O Brother, Where Art Thou? †, the most noticeably intelligent attribute was the genius song and music choice that, in more ways than one, dictated scene build-up, characteristic, and transition, thus keeping the theme of the â€Å"old-time,† old-country† atmosphere well intact throughout. The variety of American roots music songs used in the scenes gives cinematic emphasis to the characters’ circumstances and plot situations. Moreover, the assortment highlights the realness of time and setting presentation in telling the story of trio convicts and just where, when, and how their adventure unfolds. Brief Analysis of Music Selection in Joel and Ethan Coen’s â€Å"O Brother, Where Art Thou? † As the film opens with a lengthy line of hard-toiling inmates along the rail-road iron linings, collectively and heavily chanting verses from a rather hauntingly soothing blues tune entitled â€Å"Po Lazarus† (Track 1), the audience is at once audio-visually oriented and introduced into the state of the times, surroundings, over-all atmospherics, and mood of the film. The relative simplicity of life through the rather depressed and trying times is kept through notable scenes. An example of which is when the odd trio of Ulysses Everett McGill, Delmar O’Donnell, and Pete, together with Cousin Wash, all enjoyed an after-meal, quality-entertainment radio offering via Norman Blake’s country classic â€Å"You are My Sunshine† (Track 3). Moreover, the music presented in each of the scenes not only offers musical genre variety of roots country and folk, blues, bluegrass, gospel, and much in between through certain scene transitions, but more importantly highlights the tone of each separate scene in between dialogue, one distinct from the other, effectively and memorably. An example of this was the on-going quarrel of Everett and Pete which was overshadowed by the mass baptismal gathering and singing of a traditional gospel hymn â€Å"Down to the River to Pray† (Track 4), wherein all except Everett opted to clean his spiritual slate. Another was the scene seduction by the sirens, which is musically accompanied with â€Å"Didn’t Leave Nobody but the Baby† (Track 10) by Emmylou Harris, Alison Krauss, and Gillian Welch, and also with Tommy’s would-be hanging in the sound of â€Å"O Death. † All of these scenes are observably different from one another, but the rather musically enchanting versed sung melodies even give the scenes both an emotionally accessible and later-on cinematically nostalgic feature which stays with the viewers even after the film is over. The song selection provides the proper build-up, eventual transition through, and even main story twists which fuel the story’s eventualities. An example of this was when the trio headed to a local radio station in hopes of garnering a means of self-financial aid, they sang â€Å"Man of Constant Sorrow† (Track 7), disguised on the airwaves as the â€Å"Soggy Bottom Boys† accompanied by musically skillful, guitar-equipped Tommy Johnson—who played a particularly important scene role for the film’s story. The song performed was not only quite entertaining, but its definitions also constituted what a traditional American folk song truly is, which gave the scene much credibility and realness in every extent. The music also provides the film with a sense of scene consistency without compromising the story and, as the quality of song recordings are kept to its truest form even more enriching the old-time aspect of the film. As Evan Cater (2009) points out, â€Å"These recordings, which were made without the meddling clarity of digital technology, give the film much of its power and authenticity† (n. p. ). The excellent selection and execution of music and scene inter-play gives the film a characteristic of its own and none like other. References Burnett, D. (2000). Man of Constant Sorrow [D. Tyminski, H. Allen & P. Enright]. O Brother, Where Art Thou Soundtrack [CD]. Nashville: Mercury Records. Cater, E. (2008). O Brother, Where Art Thou?. AllMusic. com. Retrieved January 21, 2009 from http://www. allmusic. com/cg/amg. dll? p=amg&sql=10:hifixqu0ldse. Coen, J. (2000). O Brother, Where Art Thou?. California: Touchstone and Universal Pictures. Davs, J. & Mitchell, C. (2000). You are My Sunshine [N. Blake]. O Brother, Where Art Thou Soundtrack [CD]. Nashville: Mercury Records Harris, E. , Krauss, A. , and Welch, G. (2000). Didn’t Leave Nobody but the Baby [E. Harris, A. Krauss, G. Welch ]. O Brother, Where Art Thou Soundtrack [CD]. Nashville: Mercury Records. Lomax, A. (2000). Po Lazarus [J. Carter]. O Brother, Where Art Thou Soundtrack [CD]. Nashville: Mercury Records. Traditional (2000). Down to the River to Pray [A. Krauss]. O Brother, Where Art Thou Soundtrack [CD]. Nashville: Mercury Records. Traditional. (2000). O Death [R. Stanley]. O Brother, Where Art Thou Soundtrack [CD]. Nashville: Mercury Records.

Analysis of two speeches Obama and Bono

I have chosen to look at two speeches, one given by Barack Obama and another given by Bono. Both are very important leaders with their own kind of political influence. By choosing these speeches with a serious content (education and the third world) and both addressing the same kind of audience (students), I will be able to give an useful comparison in terms of leadership and emotional intelligence. Barack Obama's †Back to school† speech In his speech to the nation’s students (from kindergarten to 12th grade) President Barack Obama tries to stress the importance of getting an education and the responsibilities students have themselves.Addressing children ranging from 6 years to 18 years of age is a difficult task and Obama employs various strategies (both leadership and emotional) in order to get his message across to as many as possible. First of all, he talks directly to his listeners and makes sure they see him as a peer they can identify with and not only as th e President of the United States, which exemplifies his social skills. Secondly, he uses an informal style, a simple language, many repetitions, plenty of diverse concrete examples they can relate to, and he speaks to their patriotic feelings and their sense of responsibility.Obama’s main challenge with his target group is their size and diversity, and he therefore has to employ several strategies in order to reach as many as possible. In order to quickly get his listeners’ attention, he starts out by speaking directly to them, â€Å"Hello everyone – how’s everybody doing today? † A key element in getting the message across is that he gets the students’ attention, and that he then holds on to it. One way of doing this is by addressing them at eye level. He gets them to identify with him, respect him and deem him credible and then shows them that he genuinely cares about their situation (empathy).Obama does this by beginning the speech with a necdotes from his own life. He tells them how he was raised by a single mother, who could not afford to send him to the same schools as the other children, and how she homeschooled him at 4. 30 in the morning. He also tells them how he got into trouble and did things that he is not proud of. By sharing these rather personal stories of struggle and adversity, Obama uses his emotional intelligence in order to gain credibility in their eyes. Listening to someone who you respect and who you believe is credible makes it a lot easier to accept the messages and values that they speak of.After having established contact with his listeners, Obama starts conveying his message and values to the students. Obama’s main message of the speech comes in two parts. Firstly, he says that getting an education is the student’s own responsibility. Parents, teachers and the government also have a responsibility (he takes on the responsibility as a leader of the nation), but at the end of the day, â€Å"none of it will matter unless all of you fulfill your responsibilities†. In this argument, Obama tries to speak to the students’ conscience and sense of responsibility.He shows them how so many people already have done so much for them, and that it is now their turn to do something; namely to take responsibility for their own education. Secondly, Obama talks about the responsibility towards the US. Not only do the students have a responsibility towards themselves, they also have a responsibility towards their country. Here the political aspect of the speech appears. The United States cannot function or compete in the future if there are no qualified people to fill the many functions a society has, such as nurses, doctors, senators etc., â€Å"What you’re learning in school today will determine whether we as a nation can meet our greatest challenges in the future. †This leadership argument speaks to the listeners’ patriotic feelings. Mos t Americans are raised to be patriotic, and this is something Obama takes advantage of on several occasions in his speech with great success. Every one of the students carry the responsibility towards their country, â€Å"We need every single one of you to develop your talents, skills and intellect †¦ If you don’t do that – if you quit on school – you’re not just quitting on yourself, you’re quitting on your country† (leadership).At the center of the speech is the idea that education is paramount to getting a successful life and that everybody has the opportunity to succeed. Obama stresses that, â€Å"[e]very single one of you has something you’re good at. Every single one of you has something to offer. † and with some hard work and dedication the sky is the limit according to Obama. It seems as if Obama is truly concerned about the students, but the politics are easy to spot. Obama needs strong students in order to succes sfully run the country.During this part of the speech Obama motivates and inspires his listeners by showing them some of the key values he believes in (motivation and self-awareness). Hard work and dedication is one value he stresses as most important. In this part he indirectly refers to the American dream that implies that if you work hard you can achieve anything. Here Obama uses the American cultural heritage of the American dream in his rhetoric, â€Å"Where you are right now doesn’t have to determine where you’ll end up. No one’s written your destiny for you. Here in America, you write your own destiny. You make your own future.†To further build on this motivational argument he offers several concrete examples of people who have had poor conditions, and who still have made it, through hard work and dedication. The examples are himself and his wife, Michelle Obama, who have both had difficult odds, but made it anyhow, and three cases he has found for the occasion, Jazmin Perez, Andoni Schultz and Shantell Steve. These three people have all overcome difficult odds and are living proof of how the American dream is obtainable if only you are willing to work hard, set goals for yourself and not give up, â€Å"Jazmin, Andoni and Shantell aren’t any different from any of you.They faced challenges in their lives just like you do. But they refused to give up. They chose to take responsibility for their education and set goals for themselves. † Obama uses rhetoric in order to get his political message across. By using a simple language, addressing the students at eye level, employing leadership and emotional arguments and using several concrete examples (i. e. that he has weaknesses himself (self-evaluation)) he is able to reach a broad audience and show them what values he perceives to be the most important and by that inspire and motivate them. Bono’s commencement speech at Harvard UniversityPaul David Hewson, mos tly known as Bono from U2, has given his life to music, but also to charity. This is expressed in his very personal speech at Harvard University. Bono approaches the students at the commencement at Harvard University, and asks for their help to make America a great country and to help people in need. Bono begins his speech by introducing himself. He actually starts to criticize people like himself. Bono is talking about rock stars and singers, and says that singers contain a very big ego. This statement is a little paradoxical, because Bono is a singer and a rock star himself (self-awareness).Afterwards he is making clear that he is not just a singer, but also a father and a friend of dogs. The problem or conflict Bono is bringing up through his speech is mostly about Africa and the poor (the third world). He mentions the conflict, which has taken place in connection with sending money to some of the poorest countries of the world. When money is send to a third world country, it is not necessarily the poorest and the sickest people who get the money, because of the countries’ great debts. Bono finds this extreme problematic, and is therefore asking the students for their help.He thinks that the smart people at Harvard are needed to work this problem out. His argumentation for the importance of this cause is its influence on world history. He appeals to them and tries to motivate them by telling the sad story of the third world (motivation). Many people in third world countries dies e. g. of AIDS and HIV, because they do not get the money there is sent as help. He is mentioning that this holocaust, as he says, in Africa will be remembered forever, along with the internet. This argumentation is the climax of the speech.He brings up subjects who are very frail, and this is the point during speech, in which the listeners are paying most attention. During the speech at Harvard University Bono is appealing to the listeners feelings. In that way he uses emotio nal intelligence a lot. Already from the beginning he is trying make like a personal bond between him and the audience. He is talking about is personal life, which makes the speech a little informal and tries to make the audience forget the pedestal that most of them have put him on. This makes the listeners feel comfortable in his presence, and let them met him at eye level (social skills).The subject he brings up is mostly including death and diseases. The third world conditions are in advance much discussed, and the discussions are typically very emotional. Bono is mentioning the conditions as an â€Å"African holocaust†. Even the word â€Å"holocaust† is enough to bring up bad memories and associations about World War II. To speak of the African problems by using a word like holocaust, both attracts people’s attention but also fills them with horror – again he is appealing to the emotions of his listeners. People are maybe finding the death in Africa hard to relate to.But when Bono is talking about holocaust every man and woman knows the grade of seriousness and importance of the cause. The message of his speech is about brotherly love, charity and helping people in need. Bono is saying himself that he wants to ask the people at Harvard University for help. Help to make life better for people in the third world. By this he as a leader encourage them to take responsibility. He tries to guide them in the direction he thinks they should be guided (leadership). Comparison of the two speeches Both speeches start of by trying to meet the audience at eye level in order to inspire and motivate the audience.Both Obama and Bono succeed in doing this by making a rather humoristic intro before turning to the reel content of the political messages in the speeches. If this connection was not established, the political message would never get across to the rather difficult audience. The ability to establish this connection with an audience, an employee or a client is a sign of both good leadership skills and good emotional intelligence. Both Obama and Bono are very assertive in their speeches, but in very different ways. It is obvious that Bono is a rock star (who by nature exudes assertiveness) and not a politician like Obama.The Bono speech is written without a lot of foreign and long words, the language is very common, he uses little rhetoric, when getting his political messages across, which is all in oppose to the Obama speech. Obama uses long and intellectual words to promote his trustworthiness. Bono also uses a kind of slang when he says: â€Å"I’ve seen great minds and prolific imaginations disappear up their own ass (†¦)†. No one, especially not the President of The United states of America, besides a famous rock star, would be expressing themselves like that.Bono attracts the listeners’ attention by doing this, and he gets away with it, because of the entertainer and person he is. But it is definitely not something that a reel company leader would do in order to get his employees to follow him and his ideas. Obama shows a great deal of his emotional skills by letting in on his own weaknesses. Obama is the situational leader who guides his audience on what they must do and how they should do it, which you need to be, when you are the President of the United States of America. Bono I would characterize as a transformational leader (charismatic and inspirational). Analysis of two speeches Obama and Bono I have chosen to look at two speeches, one given by Barack Obama and another given by Bono. Both are very important leaders with their own kind of political influence. By choosing these speeches with a serious content (education and the third world) and both addressing the same kind of audience (students), I will be able to give an useful comparison in terms of leadership and emotional intelligence. Barack Obama's †Back to school† speechIn his speech to the nation’s students (from kindergarten to 12th grade) President Barack Obama tries to stress the importance of getting an education and the responsibilities students have themselves. Addressing children ranging from 6 years to 18 years of age is a difficult task and Obama employs various strategies (both leadership and emotional) in order to get his message across to as many as possible. First of all, he talks directly to his listeners and makes sure they see him as a peer they can identify with and not only as th e President of the United States, which exemplifies his social skills.Secondly, he uses an informal style, a simple language, many repetitions, plenty of diverse concrete examples they can relate to, and he speaks to their patriotic feelings and their sense of responsibility. Obama’s main challenge with his target group is their size and diversity, and he therefore has to employ several strategies in order to reach as many as possible. In order to quickly get his listeners’ attention, he starts out by speaking directly to them, â€Å"Hello everyone – how’s everybody doing today?†A key element in getting the message across is that he gets the students’ attention, and that he then holds on to it. One way of doing this is by addressing them at eye level. He gets them to identify with him, respect him and deem him credible and then shows them that he genuinely cares about their situation (empathy). Obama does this by beginning the speech with an ecdotes from his own life. He tells them how he was raised by a single mother, who could not afford to send him to the same schools as the other children, and how she homeschooled him at 4.30 in the morning.He also tells them how he got into trouble and did things that he is not proud of. By sharing these rather personal stories of struggle and adversity, Obama uses his emotional intelligence in order to gain credibility in their eyes. Listening to someone who you respect and who you believe is credible makes it a lot easier to accept the messages and values that they speak of. After having established contact with his listeners, Obama starts conveying his message and values to the students. Obama’s main message of the speech comes in two parts.Firstly, he says that getting an education is the student’s own responsibility. Parents, teachers and the government also have a responsibility (he takes on the responsibility as a leader of the nation), but at the end of the da y, â€Å"none of it will matter unless all of you fulfill your responsibilities†. In this argument, Obama tries to speak to the students’ conscience and sense of responsibility. He shows them how so many people already have done so much for them, and that it is now their turn to do something; namely to take responsibility for their own education.Secondly, Obama talks about the responsibility towards the US. Not only do the students have a responsibility towards themselves, they also have a responsibility towards their country. Here the political aspect of the speech appears. The United States cannot function or compete in the future if there are no qualified people to fill the many functions a society has, such as nurses, doctors, senators etc. , â€Å"What you’re learning in school today will determine whether we as a nation can meet our greatest challenges in the future. † This leadership argument speaks to the listeners’ patriotic feelings.Most Americans are raised to be patriotic, and this is something Obama takes advantage of on several occasions in his speech with great success. Every one of the students carry the responsibility towards their country, â€Å"We need every single one of you to develop your talents, skills and intellect †¦ If you don’t do that – if you quit on school – you’re not just quitting on yourself, you’re quitting on your country† (leadership). At the center of the speech is the idea that education is paramount to getting a successful life and that everybody has the opportunity to succeed.Obama stresses that, â€Å"[e]very single one of you has something you’re good at. Every single one of you has something to offer. † and with some hard work and dedication the sky is the limit according to Obama. It seems as if Obama is truly concerned about the students, but the politics are easy to spot. Obama needs strong students in order to successf ully run the country. During this part of the speech Obama motivates and inspires his listeners by showing them some of the key values he believes in (motivation and self-awareness). Hard work and dedication is one value he stresses as most important.In this part he indirectly refers to the American dream that implies that if you work hard you can achieve anything. Here Obama uses the American cultural heritage of the American dream in his rhetoric, â€Å"Where you are right now doesn’t have to determine where you’ll end up. No one’s written your destiny for you. Here in America, you write your own destiny. You make your own future. † To further build on this motivational argument he offers several concrete examples of people who have had poor conditions, and who still have made it, through hard work and dedication.The examples are himself and his wife, Michelle Obama, who have both had difficult odds, but made it anyhow, and three cases he has found for the occasion, Jazmin Perez, Andoni Schultz and Shantell Steve. These three people have all overcome difficult odds and are living proof of how the American dream is obtainable if only you are willing to work hard, set goals for yourself and not give up, â€Å"Jazmin, Andoni and Shantell aren’t any different from any of you. They faced challenges in their lives just like you do. But they refused to give up.They chose to take responsibility for their education and set goals for themselves. † Obama uses rhetoric in order to get his political message across. By using a simple language, addressing the students at eye level, employing leadership and emotional arguments and using several concrete examples (i. e. that he has weaknesses himself (self-evaluation)) he is able to reach a broad audience and show them what values he perceives to be the most important and by that inspire and motivate them. Bono’s commencement speech at Harvard UniversityPaul David Hewson, most ly known as Bono from U2, has given his life to music, but also to charity. This is expressed in his very personal speech at Harvard University. Bono approaches the students at the commencement at Harvard University, and asks for their help to make America a great country and to help people in need. Bono begins his speech by introducing himself. He actually starts to criticize people like himself. Bono is talking about rock stars and singers, and says that singers contain a very big ego.This statement is a little paradoxical, because Bono is a singer and a rock star himself (self-awareness). Afterwards he is making clear that he is not just a singer, but also a father and a friend of dogs. The problem or conflict Bono is bringing up through his speech is mostly about Africa and the poor (the third world). He mentions the conflict, which has taken place in connection with sending money to some of the poorest countries of the world. When money is send to a third world country, it is n ot necessarily the poorest and the sickest people who get the money, because of the countries’ great debts.Bono finds this extreme problematic, and is therefore asking the students for their help. He thinks that the smart people at Harvard are needed to work this problem out. His argumentation for the importance of this cause is its influence on world history. He appeals to them and tries to motivate them by telling the sad story of the third world (motivation). Many people in third world countries dies e. g. of AIDS and HIV, because they do not get the money there is sent as help. He is mentioning that this holocaust, as he says, in Africa will be remembered forever, along with the internet. This argumentation is the climax of the speech.He brings up subjects who are very frail, and this is the point during speech, in which the listeners are paying most attention. During the speech at Harvard University Bono is appealing to the listeners feelings. In that way he uses emotion al intelligence a lot. Already from the beginning he is trying make like a personal bond between him and the audience. He is talking about is personal life, which makes the speech a little informal and tries to make the audience forget the pedestal that most of them have put him on. This makes the listeners feel comfortable in his presence, and let them met him at eye level (social skills).The subject he brings up is mostly including death and diseases. The third world conditions are in advance much discussed, and the discussions are typically very emotional. Bono is mentioning the conditions as an â€Å"African holocaust†. Even the word â€Å"holocaust† is enough to bring up bad memories and associations about World War II. To speak of the African problems by using a word like holocaust, both attracts people’s attention but also fills them with horror – again he is appealing to the emotions of his listeners. People are maybe finding the death in Africa h ard to relate to.But when Bono is talking about holocaust every man and woman knows the grade of seriousness and importance of the cause. The message of his speech is about brotherly love, charity and helping people in need. Bono is saying himself that he wants to ask the people at Harvard University for help. Help to make life better for people in the third world. By this he as a leader encourage them to take responsibility. He tries to guide them in the direction he thinks they should be guided (leadership). Comparison of the two speeches Both speeches start of by trying to meet the audience at eye level in order to inspire and motivate the audience.Both Obama and Bono succeed in doing this by making a rather humoristic intro before turning to the reel content of the political messages in the speeches. If this connection was not established, the political message would never get across to the rather difficult audience. The ability to establish this connection with an audience, an employee or a client is a sign of both good leadership skills and good emotional intelligence. Both Obama and Bono are very assertive in their speeches, but in very different ways. It is obvious that Bono is a rock star (who by nature exudes assertiveness) and not a politician like Obama.The Bono speech is written without a lot of foreign and long words, the language is very common, he uses little rhetoric, when getting his political messages across, which is all in oppose to the Obama speech. Obama uses long and intellectual words to promote his trustworthiness. Bono also uses a kind of slang when he says: â€Å"I’ve seen great minds and prolific imaginations disappear up their own ass (†¦)†. No one, especially not the President of The United states of America, besides a famous rock star, would be expressing themselves like that.Bono attracts the listeners’ attention by doing this, and he gets away with it, because of the entertainer and person he is. But it is definitely not something that a reel company leader would do in order to get his employees to follow him and his ideas. Obama shows a great deal of his emotional skills by letting in on his own weaknesses. Obama is the situational leader who guides his audience on what they must do and how they should do it, which you need to be, when you are the President of the United States of America. Bono I would characterize as a transformational leader (charismatic and inspirational).